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~person:"Berlo, Zeph M. C. van"
~subject:"Brand image"
~subject:"Theory"
~subject:"Werbewirkung"
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Berlo, Zeph M. C. van
Sreejesh, S.
9
Vashisht, Devika
7
Castronova, Edward
6
Kolb, Albert
6
Oechssler, Joerg
6
Terlutter, Ralf
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Dwivedi, Yogesh Kumar
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Dürsch, Peter
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Ghosh, Tathagata
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Schipper, Burkhard
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Buijzen, Moniek
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Cauberghe, Verolien
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Evans, Nathaniel J.
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Waiguny, Martin K. J.
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An, Soontae
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Chen, Huan
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Choi, Yung Kyun
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Dens, Nathalie
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Hernandez, Monica D.
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Herrewijn, Laura
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Hoy, Mariea Grubbs
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Mau, Gunnar
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Nelson, Michelle R.
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Poels, Karolien
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Ponnet, Koen
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Rozendaal, Esther
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Wiegand, Nico
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Auty, Susan
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Bae, Joonho
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Bellman, Steven
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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