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~person:"Berneburg, Alma"
~person:"Ernst, Olaf"
~subject:"Market research"
~subject:"Virtuelle Realität"
~type_genre:"Hochschulschrift"
~type_genre:"Interview"
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Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma
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2009
Persistent link: https://www.econbiz.de/10003902507
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Multimediale versus abstrakte Produktpräsentationsformen bei der adaptiven Conjoint-Analyse : ein empirischer Vergleich
Ernst, Olaf
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2001
Persistent link: https://www.econbiz.de/10001539904
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