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~person:"Berry, Leonard L."
~person:"Kurtuluş, Mümin"
~subject:"Markenführung"
~subject:"retailing"
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Markenführung
retailing
Category Management
8
Category management
8
Einzelhandel
6
Retail trade
6
category management
5
Lieferantenmanagement
4
Supplier relationship management
4
Retail assortment
3
Sortiment
3
category captainship
3
Brand management
2
Distribution channel
2
Handelsmarke
2
Lieferkette
2
Store brand
2
Supply chain
2
Vertriebsweg
2
retail operations
2
supply chain collaboration
2
Assortment planning
1
Auction theory
1
Auktionstheorie
1
Brand
1
Bundling strategy
1
Consumer behaviour
1
Consumer goods marketing
1
Distribution channels
1
Einzelhandelspreis
1
Game theory
1
Konsumentenverhalten
1
Konsumgütermarketing
1
Leistungsbündel
1
Markenartikel
1
Preismanagement
1
Pricing strategy
1
Retail price
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Spieltheorie
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assortment
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Berry, Leonard L.
Kurtuluş, Mümin
Verhoef, Peter C.
4
Ahlert, Dieter
3
Alan, Yasin
3
Olbrich, Rainer
3
Sloot, Laurens M.
3
Chimhundu, Ranga
2
Franses, Philip Hans
2
Nam, Myungwoo
2
Raju, Jagmohan Singh
2
Schröder, Hendrik
2
Wang, Chunlin
2
Abratt, Russell
1
Amrouche, Nawel
1
Arora, Neeraj
1
Batra, Rajeev
1
Battenfeld, Dirk
1
Braun, Daniela
1
Cadeaux, Jack M.
1
Casteran, Gauthier
1
Chrysochou, Polymeros
1
Chun, Dal-young
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Dhar, Sanjay K.
1
Dion, Paul
1
Dotson, Jeffrey P.
1
Dotzel, Thomas
1
Du, Rex
1
Gielens, Katrijn
1
Grünblatt, Martin
1
Hall, Joseph M.
1
Henderson, Ty
1
Hu, Honggang
1
Kopalle, Praveen K.
1
Krishna, Aradhna
1
Kumar, Piyush
1
Kurtulus, Mumin
1
Lee, Eunkyu
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Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing
1
Manufacturing & service operations management : M & SOM
1
Production and operations management : an international journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
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1
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
Category captainship vs. retailer category management under limited retail shelf space
Kurtuluş, Mümin
;
Toktay, L. Beril
- In:
Production and operations management : an international …
20
(
2011
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10008841640
Saved in:
4
Wie Hybrid-Angebote funktionieren
Shankar, Venkatesh
;
Berry, Leonard L.
;
Dotzel, Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003911207
Saved in:
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