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~person:"Berzler, Alexander"
~person:"Lassus, Christel de"
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Berzler, Alexander
Lassus, Christel de
Liu, Kecheng
12
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8
Klein, Martin
8
Rossolatos, George
8
Herrmann-Pillath, Carsten
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Oswald, Laura R.
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Sebeok, Thomas Albert
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Journal of retailing and consumer services
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Beiträge zur Medien- und Kommunikationsgesellschaft
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Saved in:
2
How second-generation consumers choose where to shop : a cross-cultural semiotic analysis
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1059-1067
Persistent link: https://www.econbiz.de/10010437655
Saved in:
3
Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
4
Visuelle Unternehmenskommunikation
Berzler, Alexander
-
2009
Persistent link: https://www.econbiz.de/10014010354
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