Ferreira, Mariana Sobral; Antão, João; Pereira, Ruben; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-10
investments in CRM technology. High rates of failure mean that the current requirements for developing and designing CRM need to … impact on the user experience and their overall level of satisfaction. Given that CRM is a people-centric business strategy … development and use of a user-centred design approach. This study aims to seamlessly integrate a mobile customer relationship …