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~person:"Bigné Alcañiz, J. Enrique"
~source:"econis"
~subject:"Werbung"
~type_genre:"Article in journal"
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Bigné Alcañiz, J. Enrique
Dwivedi, Yogesh Kumar
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Hudders, Liselot
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
2
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
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