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~person:"Bigné Alcañiz, J. Enrique"
~subject:"Brand image"
~subject:"Social web"
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Brand image
Social web
Internet marketing
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2
Markenimage
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Bigné Alcañiz, J. Enrique
Diamantopoulos, Adamantios
12
Filieri, Raffaele
10
Foroudi, Pantea
9
Ko, Eunju
9
Veloutsou, Cleopatra
8
Michel, Géraldine
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Valette-Florence, Pierre
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Flavián Blanco, Carlos
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Melewar, T. C.
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Arslanagic-Kalajdzic, Maja
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Casaló, Luis V.
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Ibáñez-Sánchez, Sergio
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Kim, Kyung Hoon
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Merchant, Altaf
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Mühlbacher, Hans
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Oghazi, Pejvak
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Pina, José M.
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Teng, Lefa
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Bartikowski, Boris
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Berezan, Orie
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Choi, Jeonghye
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Dennis, Charles
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Fastoso, Fernando
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Journal of business research : JBR
5
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ECONIS (ZBW)
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1
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
2
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
3
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
4
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
Saved in:
5
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Saved in:
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