//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Deep learning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Deep learning
Viral marketing
9
Virales Marketing
9
Internet marketing
8
Online-Marketing
8
Social Web
7
Social web
7
Consumer behaviour
6
Konsumentenverhalten
6
Online reviews
3
Advertising effects
2
Eye-tracking
2
Perception
2
Social relations
2
Soziale Beziehungen
2
Wahrnehmung
2
Werbewirkung
2
Advertising
1
Advertising value
1
Airline
1
Attention
1
Cause-Related Marketing
1
Cause-related marketing
1
Cognition
1
Consumer behavior
1
Customer integration
1
Data Mining
1
Data mining
1
Dienstleistungsqualität
1
Dual-processing theory
1
EWOM
1
Einzelhandel
1
Emotion
1
Facebook fan pages
1
Fluggesellschaft
1
Gastronomie
1
Handelsmarke
1
Instagram
1
Interpersonal Influence
1
Kognition
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bigné Alcañiz, J. Enrique
Carlson, Keith
1
Cuenca, Antonio
1
Du, Qianzhou
1
Fan, Weiguo
1
Garcia, Aitor
1
Kopalle, Praveen K.
1
Ma, Yufeng
1
Pérez-Cabañero, Carmen
1
Riddell, Allen
1
Rockmore, Daniel N.
1
Ruiz Mafe, Carla
1
Tao, Jie
1
Vana, Prasad
1
Xiang, Zheng
1
Zhou, Lina
1
more ...
less ...
Published in...
All
Journal of destination marketing & management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->