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~person:"Bihler, Jürgen"
~person:"Chow, Clement S. F."
~subject:"Brand image"
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Brand image
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Bihler, Jürgen
Chow, Clement S. F.
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Asia Pacific journal of marketing and logistics
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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2
Verpackungen für Best Ager : Marketinginstrument mit maximalem Potenzial
Bihler, Jürgen
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 253-264
Persistent link: https://www.econbiz.de/10003714873
Saved in:
3
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
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