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~person:"Bijmolt, Tammo H. A."
~person:"Decker, Reinhold"
~person:"Punj, Girish"
~subject:"Market research"
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Bijmolt, Tammo H. A.
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Electronic retailing
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Fundamentals of marketing research ; Vol. 5
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Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
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2
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
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2007
Persistent link: https://www.econbiz.de/10003541351
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3
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
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4
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
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5
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
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1998
Persistent link: https://www.econbiz.de/10013385345
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6
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
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