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~person:"Bijmolt, Tammo H. A."
~person:"González-Benito, Óscar"
~subject:"Einzelhandel"
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Einzelhandel
Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
6
Konsumentenverhalten
6
Retail trade
6
Kundenbindungsprogramm
4
Loyalty program
4
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Markenartikel
2
Market share
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Marktanteil
2
Performance measurement
2
Performance-Messung
2
Retailing
2
Advertising effects
1
Beschwerdemanagement
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Bonus premiums
1
Brand management
1
Complaint management
1
Consumer purchase behavior
1
Consumer purchase behaviour
1
Customer satisfaction
1
Customer service
1
E-commerce
1
Electronic Commerce
1
End of aisle and island
1
Food retailing
1
Grocery retailing
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Handelsmarke
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In-store display
1
Insel
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Instant reward programs
1
Island
1
Kundenservice
1
Kundenzufriedenheit
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Ladengestaltung
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Lebensmitteleinzelhandel
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Bijmolt, Tammo H. A.
González-Benito, Óscar
Kind, Hans Jarle
8
Foros, Øystein
7
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Breugelmans, Els
3
Faßnacht, Martin
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Nordfält, Jens
3
Pantano, Eleonora
3
Sand, Jan Yngve
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Altamirano, Nelson
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Chen, Youhua
2
Cheng, T. C. E.
2
Corona, Ramon
2
Corvello, Vincenzo
2
Czerniachowska, Kateryna
2
D'Attoma, Ida
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Das, Gopal
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Dewani, Prem Prakash
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Epstein, Leonardo D.
2
Ertekin, Necati
2
Fildes, Robert
2
Garrido-Morgado, Álvaro
2
Gedenk, Karen
2
Goodstein, Ronald Charles
2
Grewal, Dhruv
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Gümüş, Mehmet
2
Hansen, Torben
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Business research quarterly : BRQ
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
SOM research reports
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ECONIS (ZBW)
6
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
3
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
5
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
6
Merchandising at the point of sale : differential effect of end of aisle and islands
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Business research quarterly : BRQ
18
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011457776
Saved in:
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