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~person:"Bijmolt, Tammo H. A."
~subject:"Loyalty program"
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Search: subject_exact:"Verkaufsförderung"
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Loyalty program
Sales promotion
6
Verkaufsförderung
6
Einzelhandel
4
Kundenbindungsprogramm
4
Retail trade
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Performance measurement
2
Performance-Messung
2
Retailing
2
Advertising effects
1
Beschwerdemanagement
1
Bonus premiums
1
Complaint management
1
Consumer purchase behavior
1
Consumer purchase behaviour
1
Customer satisfaction
1
Customer service
1
E-commerce
1
Electronic Commerce
1
Food retailing
1
Grocery retailing
1
Instant reward programs
1
Kundenservice
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Leistungsentgelt
1
Loyalty program designs
1
Loyalty program membership
1
Multi-item promotions
1
Online retailing
1
Online-Handel
1
Performance pay
1
Preismanagement
1
Price framing
1
Pricing strategy
1
Promotions
1
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4
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Bijmolt, Tammo H. A.
Nevo, Aviv
3
Verhoef, Peter C.
3
Wolfram, Catherine D.
3
Bauer, Hans H.
2
Breugelmans, Els
2
Dorotic, Matilda
2
Ekinci, Emre
2
Görtz, Gunnar
2
Kaiser, Thomas
2
Kauhanen, Antti
2
Li, Zonghuo
2
Natter, Martin
2
Nies, Salome
2
Pandey, Neeraj
2
Park, Young-Hoon
2
Reutterer, Thomas
2
Waldman, Michael
2
Winkelmann, Axel
2
Allen, Beth Elaine
1
Andrews, Michelle
1
Ansari, Asim
1
Argo, Jennifer
1
Argo, Jennifer J.
1
Ba, Sulin
1
Becker, Jörg
1
Beverungen, Daniel
1
Boon, Edward
1
Boztuğ, Yasemin
1
Brečić, Ružica
1
Call, Guido
1
Capizzani, Mario
1
Cassia, Fabio
1
Chen, Haipeng
1
Chen, Yongmin
1
Cheng, T. C. E.
1
Cheng, Xianghui
1
Clark, Ronald A.
1
Collard, Christophe
1
Cox, Carmen
1
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Marketing letters : a journal of research in marketing
2
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
4
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1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
3
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
4
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
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