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~person:"Binckebanck, Lars"
~subject:"Brand management"
~type_genre:"Case study"
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Nachhaltigkeit in kleinen und mittleren Unternehmen
1
Sustainable Marketing Management : Grundlagen und Cases
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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ECONIS (ZBW)
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Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
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2
CSR-Markenmanagement : Markenmodell und Best-Practice-Fälle am Beispiel der Bau- und Immobilienwirtschaft
Baumgarth, Carsten
;
Binckebanck, Lars
-
2011
factors for such CSR brands, and then proposes a model for CSR brand
management
with four integrated elements. An analysis of …
Persistent link: https://www.econbiz.de/10009744463
Saved in:
3
CSR-Markenmanagement in der mittelständischen Bau- und Immobilienwirtschaft : konzeptionelle Überlegungen und Best-Practice-Beispiele
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Nachhaltigkeit in kleinen und mittleren Unternehmen
,
(pp. 337-366)
.
2011
Persistent link: https://www.econbiz.de/10009241977
Saved in:
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