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~person:"Binder, Jochen"
~person:"Jiang, Baojun"
~person:"Skiera, Bernd"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
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ECONIS (ZBW)
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Multi-Channel Management im CRM
Schögel, Marcus
;
Binder, Jochen
;
Schmidt, Inga
;
Sauer, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 559-597)
.
2011
Persistent link: https://www.econbiz.de/10008858196
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2
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
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