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~person:"Biscaia, Rui"
~person:"Cobbs, Joe"
~source:"econis"
~subject:"Brand image"
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Search: subject_exact:"Sportmarketing"
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Brand image
Sportmarketing
30
Sports marketing
30
Professional sports
19
Profisport
19
Consumer behaviour
18
Konsumentenverhalten
18
Sponsoring
12
Sponsorship
12
Football
11
Fußball
11
Sport
11
Sports
11
Sport organization
10
Sportorganisation
10
Beziehungsmarketing
9
Brand management
9
Markenführung
9
Relationship marketing
9
Markenimage
6
Arbeitsgruppe
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Team
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Sport event
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Sportveranstaltung
4
fans
4
sponsorship
4
Competition
3
Wettbewerb
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Advertising effects
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Athletes
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B-to-B-Marketing
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Bibliometrics
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Bibliometrie
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Brand
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Business-to-business marketing
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Biscaia, Rui
Cobbs, Joe
Heere, Bob
7
Ballouli, Khalid
5
Burmann, Christoph
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Kunkel, Thilo
5
Schade, Michael
5
Calabuig Moreno, Ferran
4
Chadwick, Simon
4
Chanavat, Nicolas
4
Shuv-Ami, Avichai
4
Wear, Henry
4
Williams, Antonio S.
4
Ahn, Taesoo
3
Arai, Akiko
3
Baker, Thomas A., III.
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Ferrand, Alain
3
Hahm, Jeeyeon
3
Hill, Brad
3
Kaplanidou, Kyriaki
3
Martinent, Guillaume
3
Parganas, Petros
3
Pedersen, Paul M.
3
Reisinger, Heribert
3
Tasci, Asli DA
3
Vrontis, Demetris
3
Yousaf, Anish
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Alguacil, Mario
2
Amiry, Mojtaba
2
Anagnostopoulos, Christos
2
Asada, Akira
2
Bernthal, Matthew J.
2
Bisen, Ayush
2
Blumrodt, Jens
2
Breuer, Christoph
2
Carlson, Brad D.
2
Cho, Sungho
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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1
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
3
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
4
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
5
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
6
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
Saved in:
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