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~person:"Biscaia, Rui"
~subject:"Brand management"
~subject:"Creation of shared value"
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Brand management
Creation of shared value
Sponsoring
8
Sponsorship
8
Sportmarketing
7
Sports marketing
7
Football
6
Fußball
6
Professional sports
5
Profisport
5
Sport
5
Sports
5
Consumer behaviour
4
Konsumentenverhalten
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sponsorship
4
Markenführung
3
Sport event
3
Sportveranstaltung
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fans
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Beziehungsmarketing
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Brand image
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Markenimage
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Relationship marketing
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Sport organization
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Sportorganisation
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football
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recall
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recognition
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season ticket
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sponsorship effectiveness
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top of mind
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Betriebliche Wertschöpfung
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Brand
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Consumer motivation
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Biscaia, Rui
Woisetschläger, David
7
Grohs, Reinhard
6
Ahlert, Dieter
5
Burmann, Christoph
5
Cobbs, Joe
4
Hermanns, Arnold
4
Jensen, Jonathan A.
4
Nitschke, Axel
4
Scheinbaum, Angeline Close
4
Lacey, Russell
3
Moharana, Tapas Ranjan
3
Papadimitriou, Dimitra
3
Reisinger, Heribert
3
Thomas, Robert James
3
Vogel, Verena
3
Westberg, Kate
3
Adjouri, Nicholas
2
Alexander, Nicholas
2
Apostolopoulou, Artemisia
2
Boronczyk, Felix
2
Bouchet, Adrien
2
Breuer, Christoph
2
Chanavat, Nicolas
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Freitas, Bruno Duarte Abreu
2
Groza, Mark
2
Heller, Michael
2
Hudders, Liselot
2
Jin, ChangHyun
2
Kiendl, Stephanie C.
2
King, Jesse
2
Lee, Jung-Yong
2
Leng, Ho Keat
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Madrigal, Robert
2
Martin, David S.
2
Martinent, Guillaume
2
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Michael, Bernd M.
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
2
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
3
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
4
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
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