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~person:"Biscaia, Rui"
~subject:"Brand management"
~subject:"Football"
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Brand management
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6
Professional sports
6
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service quality
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Biscaia, Rui
Budzinski, Oliver
8
Humphreys, Brad R.
7
Kunkel, Thilo
7
Schreyer, Dominik
7
Schmidt, Sascha Leonard
6
Breuer, Markus
5
Deutscher, Christian
5
Guajardo, Mario
5
Kassis, Mark
5
Koronios, Konstantinos
5
Matheson, Victor A.
5
McHale, Ian
5
Pawlowski, Tim
5
Stavros, Constantino
5
Sutter, Matthias
5
Arrondel, Luc
4
Baert, Stijn
4
Balliauw, Matteo
4
Breuer, Christoph
4
Duhautois, Richard
4
Durán, Guillermo
4
Dwyer, Brendan
4
Goossens, Dries
4
Grohs, Reinhard
4
Görlich, Daniel
4
Heere, Bob
4
Marenco, Javier
4
O'Reilly, Norm
4
Ours, Jan C. van
4
Reade, J. James
4
Soebbing, Brian P.
4
Uhrich, Sebastian
4
Wicker, Pamela
4
Baade, Robert A.
3
Bodet, Guillaume
3
Cortsen, Kenneth
3
Csató, László
3
Depken, Craig A.
3
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International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
Journal of consumer behaviour
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
5
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
6
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
7
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui
;
Correia, Abel
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 301-325
Persistent link: https://www.econbiz.de/10010195352
Saved in:
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