//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Biscaia, Rui"
~subject:"Fußball"
~subject:"sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kultursponsoring"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fußball
sponsorship
Sponsoring
8
Sponsorship
8
Sportmarketing
7
Sports marketing
7
Football
6
Professional sports
5
Profisport
5
Sport
5
Sports
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Sport event
3
Sportveranstaltung
3
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Relationship marketing
2
Sport organization
2
Sportorganisation
2
fans
2
sponsorship effectiveness
2
Betriebliche Wertschöpfung
1
Brand
1
Consumer motivation
1
Creation of shared value
1
Customer retention
1
Facebook
1
Fans
1
Internet marketing
1
Kaufmotiv
1
Kundenbindung
1
Lisbon
1
Lissabon
1
Markenartikel
1
Olympic Games
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Biscaia, Rui
Woisetschläger, David
9
Nufer, Gerd
8
Koronios, Konstantinos
7
Backhaus, Christof
5
Breuer, Markus
5
Nitschke, Axel
5
Cornwell, T. Bettina
4
Grohs, Reinhard
4
Görlich, Daniel
4
Santos, Manuel Alonso dos
4
Weeks, Clinton S.
4
Burmann, Christoph
3
Dalakas, Vassilis
3
Delia, Elizabeth B.
3
Dimitropoulos, Panagiotis
3
Dreisbach, Jan
3
Hanke, Michael
3
Kirchler, Michael
3
Ko, Yong Jae
3
Mazodier, Marc
3
Ntasis, Lazaros
3
Spais, George S.
3
Amanpreet Singh
2
Bee, Colleen
2
Bezold, Thomas
2
Bijmolt, Tammo H. A.
2
Boronczyk, Felix
2
Bouchet, Adrien
2
Chanavat, Nicolas
2
Chien, P. Monica
2
Chmykhov, Alexey
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Abel
2
Correia, Pedro Álvaro Pereira
2
Doellman, Thomas W.
2
Duffner, Tobias
2
Eschenbach, Florian
2
Filis, George N.
2
Fischer, Christoph
2
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
2
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
3
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
4
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
5
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
6
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
7
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->