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~person:"Bischkopf, Tobias"
~person:"Kleinaltenkamp, Michael"
~subject:"Marketing"
~subject:"Marketingtheorie"
~type_genre:"Hochschulschrift"
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Vom Käufer zum Mitgestalter : Konsumentenmarketing in der Postmoderne
Bischkopf, Tobias
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2010
Persistent link: https://www.econbiz.de/10008747208
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