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~person:"Blankson, Charles"
~person:"Cocca, Teodoro D."
~person:"Kiehling, Hartmut"
~subject:"Positioning strategies"
~type:"article"
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The international journal of bank marketing : IJBM
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The role of positioning in the retail banking industry of Sub-Saharan Africa
Blankson, Charles
;
Ketron, Seth
;
Darmoe, Joseph
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 685-713
Persistent link: https://www.econbiz.de/10011729052
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