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~person:"Bobrie, François"
~person:"Fazili, Asif Iqbal"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Product piracy"
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Gewerblicher Rechtsschutz
IT-Recht
Konsumentenverhalten
Consumer behaviour
6
Product counterfeiting
6
Produktpiraterie
6
Brand image
4
Counterfeiting
4
Markenimage
4
Luxury goods
3
Luxusgüter
3
Brand
2
Brand management
2
Brand strategy
2
Counterfeit luxury brands
2
Imitation
2
Markenartikel
2
Markenführung
2
Millennials
2
Age group
1
Altersgruppe
1
Brand evaluation
1
Categorization
1
Cohort analysis
1
Comparison
1
Counterfeit luxury consumption
1
Descriptive norms
1
Economic culture
1
Embarrassment
1
Generational cohorts
1
Generational identity
1
Generationengerechtigkeit
1
Imitation strategy
1
Imitationsstrategie
1
Inflation
1
Intergenerational equity
1
Kohortenanalyse
1
Linear mixed models
1
Luxury branding
1
Luxury brands
1
Packaging
1
Perceived norms
1
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Bobrie, François
Fazili, Asif Iqbal
Andrés, Antonio R.
10
Asongu, Simplice A.
10
Stöttinger, Barbara
9
Asongu, Simplice
8
Phau, Ian
8
Chaudhry, Peggy E.
7
Bian, Xuemei
6
Chan, Ricky Y. K.
5
Penz, Elfriede
5
Sharma, Piyush
5
Stumpf, Stephen A.
5
Cesareo, Ludovica
4
Gabrielli, Veronica
4
Gistri, Giacomo
4
Grappi, Silvia
4
Martínez Sánchez, Francisco
4
Tjiptono, Fandy
4
Arli, Denni
3
Baghi, Ilaria
3
Bashir, Irfan
3
Bourreau, Marc
3
Budiman, Santi
3
Cui, Annie Peng
3
Dördrechter, Nikolai
3
Eisend, Martin
3
Jiang, Ling
3
Khan, Sameeullah
3
Koh, Byungwan
3
Le Roux, André
3
Loken, Barbara
3
Niemand, Thomas
3
Qian, Yi
3
Raghunathan, Srinivasan
3
Sang Hoo Bae
3
Shan, Juan
3
Thebault, Marinette
3
Waelbroeck, Patrick
3
Waters, James
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The journal of product & brand management
3
Ancrages culturels dans un monde en mutation
1
Journal of business research : JBR
1
Journal of consumer marketing
1
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ECONIS (ZBW)
6
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1
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
2
I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10013536005
Saved in:
3
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
4
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
5
Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon
Le Roux, André
;
Thebault, Marinette
;
Müller, Brigitte
; …
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 247-265)
.
2016
Persistent link: https://www.econbiz.de/10011619364
Saved in:
6
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
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