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~person:"Bock, Stefan"
~person:"Hildebrand, Christian"
~person:"Schreier, Martin"
~subject:"Mass Customization"
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Search: subject_exact:"Individualisierte Massenfertigung"
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Mass Customization
Mass customization
12
Consumer behaviour
5
Konsumentenverhalten
5
Product design
4
Produktgestaltung
4
Beziehungsmarketing
3
Relationship marketing
3
Social Web
3
Social web
3
Assembly-line production
2
Communication
2
Customer integration
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Fließfertigung
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mass customization
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Bock, Stefan
Hildebrand, Christian
Schreier, Martin
Piller, Frank T.
30
Blecker, Thorsten
11
Piller, Frank Thomas
11
Franke, Nikolaus
10
Herrmann, Andreas
9
Salvador, Fabrizio
9
Zhang, Min
9
Aichner, Thomas
8
Zhao, Xiande
8
Loginova, Oksana
7
Reichwald, Ralf
7
Walcher, Dominik
7
Forza, Cipriano
6
Schentler, Peter
6
Bellis, Emanuel de
5
Choi, Tsan-Ming
5
Coletti, Paolo
5
Hvam, Lars
5
Schroeder, Roger G.
5
Seidenschwarz, Werner
5
Shamsuzzoha, A. H. M.
5
Zeng, Mingzhe
5
Abdelkafi, Nizar
4
Alptekinoglu, Aydin
4
Bertram, Matthias
4
Dietrich, Andreas J.
4
Guo, Hangfei
4
Heitmann, Mark
4
Helo, Petri T.
4
Korflesch, Harald F. O. von
4
Kreuzer, Michael
4
MacCarthy, Bart
4
Qi, Yinan
4
Rangaswamy, Arvind
4
Schaarschmidt, Mario
4
Seelmann-Eggebert, Ralph
4
Steiner, Frank
4
Trentin, Alessio
4
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Journal of marketing research
2
Marketing letters : a journal of research in marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
European journal of operational research : EJOR
1
Harvard-Business-Manager : das Wissen der Besten
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Mass customization : challenges and solutions
1
OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
12
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12
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1
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
2
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
3
Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian
-
2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
Saved in:
4
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
5
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
6
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
Saved in:
7
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
8
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
Saved in:
9
Using distributed search methods for balancing mixed-model assembly lines in the automotive industry
Bock, Stefan
- In:
OR spectrum : quantitative approaches in management
30
(
2008
)
3
,
pp. 551-578
Persistent link: https://www.econbiz.de/10003710728
Saved in:
10
Supporting offshoring and nearshoring decisions for mass customization manufacturing processes
Bock, Stefan
- In:
European journal of operational research : EJOR
184
(
2008
)
2
,
pp. 490-508
Persistent link: https://www.econbiz.de/10003768280
Saved in:
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