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~person:"Boeck, Harold"
~person:"Guadagni, Peter M."
~subject:"Konsumentenverhalten"
~subject:"United States"
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RFID
6
Consumer behaviour
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Boeck, Harold
Guadagni, Peter M.
Mehrjerdi, Yahia Zare
3
Piramuthu, Selwyn
3
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Fundamentals of marketing research ; Vol. 5
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
2
Proximity marketing in banking : lessons from retail and entertainment industries
Margulis, Anna
;
Levesque, Nataly
;
Boeck, Harold
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 401-427
Persistent link: https://www.econbiz.de/10012209492
Saved in:
3
A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003709026
Saved in:
4
A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
-
2007
Persistent link: https://www.econbiz.de/10003541016
Saved in:
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