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~person:"Boenigk, Silke"
~person:"Kotler, Philip"
~person:"Schwarz, Peter"
~person:"Waters, Richard D."
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Search: subject_exact:"Nonprofit marketing"
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Nonprofit marketing
25
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Boenigk, Silke
Kotler, Philip
Schwarz, Peter
Waters, Richard D.
Klein, Armin
15
Wymer, Walter
13
Sargeant, Adrian
11
Helmig, Bernd
10
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7
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Brömmling, Ulrich F.
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Dolnicar, Sara
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Glaeser, Edward L.
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Grau, Stacy Landreth
5
Huck, Steffen
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Meffert, Heribert
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Won, Doyeon
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Baaken, Thomas
4
Badelt, Christoph
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Bekmeier-Feuerhahn, Sigrid
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Bruhn, Manfred
4
Chapleo, Chris
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Christa, Harald
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Lee, Young-Joo
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Purtschert, Robert
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Shang, Jen
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Simsa, Ruth
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Urselmann, Michael
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Winterich, Karen Page
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Becker, Annika
3
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3
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Journal of nonprofit & public sector marketing
3
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2
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
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International review on public and non-profit marketing
1
Journal of philanthropy and marketing
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Nonprofit and voluntary sector quarterly
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Nonprofit marketing : sectoral applications
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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1
Donor inspiration in nonprofit management : conceptualization and measurement in a peer-to-peer context
Hesse, Laura
;
Boenigk, Silke
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 241-265
Persistent link: https://www.econbiz.de/10014471335
Saved in:
2
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
3
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
4
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
5
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
6
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
Saved in:
7
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
Saved in:
8
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
9
Das Freiburger Management-Modell für Nonprofit-Organisationen
Lichtsteiner, Hans
;
Gmür, Markus
;
Giroud, Charles
; …
-
2013
-
7., neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10009754098
Saved in:
10
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
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