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~person:"Boenigk, Silke"
~source:"econis"
~subject:"Markenführung"
~subject:"Markenimage"
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Markenführung
Markenimage
Nonprofit marketing
7
Nonprofit-Marketing
7
Nonprofit organization
6
Nonprofit-Organisation
6
Brand management
3
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Fundraising
2
Nonprofit management
2
Nonprofit-Management
2
Relationship marketing
2
nonprofit marketing
2
Blood service
1
Blutspendedienst
1
Brand image
1
Cause-Related Marketing
1
Cause-related marketing
1
Confidence
1
Cooperation
1
Deutschland
1
Development aid
1
Empirical method
1
Empirische Methode
1
Entwicklungshilfe
1
Germany
1
Inter-firm cooperation
1
Kooperation
1
Luxury goods
1
Luxusgüter
1
Motivation
1
Public trust
1
Social Web
1
Social web
1
Unternehmenskooperation
1
Vertrauen
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brand strength
1
business-nonprofit collaboration
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Boenigk, Silke
Chapleo, Chris
4
Bekmeier-Feuerhahn, Sigrid
3
Mitchell, Sarah-Louise
3
Bang, Nguyen
2
Cervellon, Marie-Cécile
2
Cone, Carol
2
Daw, Jocelyne
2
Ford, John B.
2
Hyde, Fran
2
Laidler-Kylander, Nathalie
2
Melewar, T. C.
2
Nadeau, John
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Rentschler, Ruth
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Sikkenga, Jörg
2
Zavattaro, Staci M.
2
Alajoutsijärvi, Kimmo
1
Ali-Choudhury, Rehnuma
1
Autere, Vesa
1
Babin, Barry J.
1
Baines, Paul
1
Becker, Annika
1
Bennett, Roger
1
Bhattacharya, Subhajit
1
Bigné Alcañiz, J. Enrique
1
Bourne, Humphrey
1
Bridson, Kerrie
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Brockhoff, Klaus
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Böhme, Katrin
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Cadogan, John W.
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Campagnaro Teixeira, Arilda Magna
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Casidy, Riza
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Cauberghe, Veroline
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Cavanagh, Kevin V.
1
Cecan, Ludmila
1
Celly, Kirti Sawhney
1
Cho, Moonhee
1
Clark, Moira
1
Clayton, Michael J.
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Cordelier, Benoit
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Journal of nonprofit & public sector marketing
1
Nonprofit and voluntary sector quarterly
1
Nonprofit management & leadership
1
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ECONIS (ZBW)
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Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
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2
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
3
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
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