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~person:"Bogomolova, Svetlana"
~person:"Fowler, Kendra"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Ladengestaltung
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Store design
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Consumer behaviour
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Aromastoff
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Betriebliche Standortwahl
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Bogomolova, Svetlana
Fowler, Kendra
Grewal, Dhruv
12
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Journal of retailing and consumer services
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Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie
;
Corsi, Armando
;
Cohen, Justin
;
Sharp, Anne
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
Saved in:
2
The real estate value of supermarket endcaps : why location in-store matters
Caruso, William
;
Corsi, Armando Maria
;
Bogomolova, Svetlana
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011884982
Saved in:
3
Fundamental patterns of in-store shopper behavior
Sorensen, Herb
;
Bogomolova, Svetlana
;
Anderson, Katherine
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
Saved in:
4
Consumer innovativeness : impact on expectations, perceptions, and choice among retail formats
Fowler, Kendra
;
Bridges, Eileen
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 492-500
Persistent link: https://www.econbiz.de/10008696002
Saved in:
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