Assessing the sales effectiveness of differently located endcaps in a supermarket
Pei Jie Tan, Armando Corsi, Justin Cohen, Anne Sharp, Larry Lockshin, William Caruso, Svetlana Bogomolova
| Year of publication: |
July 2018
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|---|---|
| Authors: | Tan, Pei Jie ; Corsi, Armando ; Cohen, Justin ; Sharp, Anne ; Lockshin, Lawrence S. ; Caruso, William ; Bogomolova, Svetlana |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 200-208
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| Subject: | Endcaps | Sales uplift | In-store experiments | Lebensmitteleinzelhandel | Food retailing | Verkauf | Selling | Verkaufsförderung | Sales promotion | Absatz | Sales | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.03.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883199