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~person:"Bogomolova, Svetlana"
~type_genre:"Article in journal"
~type_genre:"Aufgabensammlung"
~type_genre:"Graue Literatur"
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Sales promotion
5
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Consumer behaviour
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Bogomolova, Svetlana
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8
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Mantrala, Murali K.
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Journal of retailing and consumer services
2
International journal of advertising : the review of marketing communications
1
International journal of retail & distribution management
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
2
Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie
;
Corsi, Armando
;
Cohen, Justin
;
Sharp, Anne
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
Saved in:
3
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
4
A descriptive analysis of consumer’s price promotion literacy skills
Tan, Pei Jie
;
Bogomolova, Svetlana
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1223-1244
Persistent link: https://www.econbiz.de/10011643932
Saved in:
5
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
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