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~person:"Boisvert, Jean"
~person:"John, Deborah Roedder"
~subject:"Brand extension"
~subject:"Markenführung"
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Brand extension
Markenführung
Brand management
20
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
14
Markenimage
14
Markentransfer
14
Brand
8
Markenartikel
8
Luxury goods
4
Luxusgüter
4
USA
4
United States
4
Cognition
2
Cultural identity
2
Dienstleistungsqualität
2
France
2
Frankreich
2
Kognition
2
Kulturelle Identität
2
Luxury brands
2
New product development
2
Perception
2
Personality psychology
2
Persönlichkeitspsychologie
2
Produktentwicklung
2
Service quality
2
Wahrnehmung
2
brand management
2
brands
2
Accessibility-diagnosticity
1
Advertising effects
1
Brad happiness
1
Brand Measurement
1
Brand architecture
1
Brand associations transfer
1
Brand engagement
1
Brand equity
1
Brand extensions
1
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24
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22
Aufsatz in Zeitschrift
22
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2
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English
25
Author
All
Boisvert, Jean
John, Deborah Roedder
Burmann, Christoph
119
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
59
Balmer, John M. T.
45
Huber, Frank
44
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Merrilees, Bill
38
Phau, Ian
38
Loureiro, Sandra Maria Correia
37
Sattler, Henrik
36
Wiedmann, Klaus-Peter
34
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Völckner, Franziska
32
Ind, Nicholas
29
Romaniuk, Jenni
29
Schmidt, Holger J.
29
MacInnis, Deborah J.
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Christodoulides, George
26
Tomczak, Torsten
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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Published in...
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
AMS review : official publication of the Academy of Marketing Science
1
Brands and brand management : contemporary research perspectives
1
Handbook of brand relationships
1
International journal of business excellence
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
MSI reports : working paper series
1
Managing service quality : MSQ ; an international journal
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
1
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ECONIS (ZBW)
25
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25
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1
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
2
Building brands for the emerging bicultural market : the appeal of paradox brands
Rodas, Maria A.
;
John, Deborah Roedder
;
Torelli, Carlos J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 633-650
Persistent link: https://www.econbiz.de/10012799027
Saved in:
3
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
4
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
5
Up, up, and away : upgrading as a response to dissimilar brand users
Wang, Yajin
;
John, Deborah Roedder
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012177249
Saved in:
6
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
7
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
8
Reciprocal transfer of brand associations between service parent brands and upward line extensions : an accessibility-diagnosticity perspective
Boisvert, Jean
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 222-243
Persistent link: https://www.econbiz.de/10011515426
Saved in:
9
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
10
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Saved in:
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