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~person:"Boley, B. Bynum"
~person:"Rizomyliotis, Ioannis"
~person:"Schlägel, Christopher"
~subject:"Consumer behaviour"
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Boley, B. Bynum
Rizomyliotis, Ioannis
Schlägel, Christopher
Han, Heesup
7
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On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
; …
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
Saved in:
2
Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
;
Cao, Yifei
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 457-469
Persistent link: https://www.econbiz.de/10013384918
Saved in:
3
Social return and intent to travel
Boley, B. Bynum
;
Jordan, Evan J.
;
Kline, Carol
; …
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 119-128
Persistent link: https://www.econbiz.de/10011774903
Saved in:
4
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
Saved in:
5
Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Kostopoulos, Giannis
;
Rizomyliotis, Ioannis
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011309430
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