//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Boo, Soyoung"
~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~subject:"Communicating value"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer lifetime value"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Communicating value
Messung
Customer value
16
Kundenwert
16
Beziehungsmarketing
11
Relationship marketing
11
Betriebliche Wertschöpfung
5
Marketing management
5
Marketingmanagement
5
Value creation
5
Service-Dominant Logic
4
Service-dominant logic
4
Consumer behaviour
3
Customer service
3
Konsumentenverhalten
3
Kundenservice
3
Measurement
3
Services
3
Beschwerdemanagement
2
Complaint management
2
Dienstleistung
2
Dienstleistungsmarketing
2
Marketing theory
2
Marketingtheorie
2
Service logic
2
Services marketing
2
Viral marketing
2
Virales Marketing
2
@ Risk simulation
1
Allocation
1
Allokation
1
B-to-B-Marketing
1
Beyond offering value propositions
1
Business-to-business marketing
1
Communication
1
Consumer value
1
Consumer-dominant logic
1
Customer acquisition
1
Customer centricity
1
Customer equity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
3
German
1
Author
All
Boo, Soyoung
Grönroos, Christian
Petersen, J. Andrew
Kumar, V.
10
Shah, Denish
3
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Jain, Dipak
2
Lafleur, Martin J.
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Mengen, Andreas
2
Rust, Roland T.
2
Schneider, Nadine C.
2
Singh, Siddharth S.
2
Streukens, Sandra
2
Venkatesan, Rajkumar
2
Wachter, Nadine
2
Wiesel, Thorsten
2
Abe, Makoto
1
Aksoy, Lerzan
1
Ancarani, Fabio
1
Arteaga, Francisco
1
Bakar, Abdul Rahim Abu
1
Barnes, James G.
1
Berger, Paul D.
1
Berger, Sven C.
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Borle, Sharad
1
Brazell, Jeff D.
1
Bruhn, Manfred
1
Busacca, Bruno
1
Bäckström, Ingela
1
Caruana, Albert
1
Cepeda Carrión, Gabriel
1
Cossío-Silva, Francisco-José
1
Costa, Francisco José
1
Costabile, Michele
1
Dalci, Ilhan
1
Del Chiappa, Giacomo
1
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service management
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Calculating tourists' customer equity and maximizing the hotel's ROI
Kim, Yumi Park
;
Boo, Soyoung
;
Qu, Hailin
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 408-421
Persistent link: https://www.econbiz.de/10011903549
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
4
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->