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~person:"Boo, Soyoung"
~person:"Jihad Mohammad"
~subject:"Cluster analysis"
~subject:"Environmental advertisement"
~subject:"Hotellerie"
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Cluster analysis
Environmental advertisement
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Boo, Soyoung
Jihad Mohammad
Han, Heesup
11
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4
Úbeda García, Mercedes
4
Claver Cortés, Enrique
3
Del Chiappa, Giacomo
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"Waste not, want not" : fostering frugality amongst Muslim tourists in the Malaysian hotel industry
Nur Zulaikha Bt Mohamed Sadom
;
Farzana Quoquab
;
Jihad …
- In:
Journal of Islamic marketing
13
(
2022
)
8
,
pp. 1656-1684
Persistent link: https://www.econbiz.de/10013279026
Saved in:
2
Muslim tourists' intention to book on Airbnb : the moderating role of gender
Tosin Tiamiyu
;
Farzana Quoquab
;
Jihad Mohammad
- In:
Journal of Islamic marketing
13
(
2022
)
3
,
pp. 608-627
Persistent link: https://www.econbiz.de/10012880206
Saved in:
3
Calculating tourists' customer equity and maximizing the hotel's ROI
Kim, Yumi Park
;
Boo, Soyoung
;
Qu, Hailin
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 408-421
Persistent link: https://www.econbiz.de/10011903549
Saved in:
4
Tourists' hotel event experience and satisfaction : an integrative approach
Boo, Soyoung
;
Busser, James A.
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10011941774
Saved in:
5
Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas
Boo, Soyoung
;
Jones, David L.
- In:
Journal of travel and tourism marketing
26
(
2009
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10003820485
Saved in:
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