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~person:"Borders, Aberdeen Leila"
~person:"Golfetto, Francesca"
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Messebeteiligung
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Trade fair participation
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Borders, Aberdeen Leila
Golfetto, Francesca
Kirchgeorg, Manfred
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Weitzel, Günter
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Strategic market creation : a new perspective on marketing and innovation management
1
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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The evolution of trade show systems : lessons from Europe
Golfetto, Francesca
;
Rinallo, Diego
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 42-66)
.
2015
Persistent link: https://www.econbiz.de/10010532528
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2
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
3
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
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