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~person:"Borders, Aberdeen Leila"
~person:"Tafesse, Wondwesen"
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Trade fair participation
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Borders, Aberdeen Leila
Tafesse, Wondwesen
Kirchgeorg, Manfred
8
Weitzel, Günter
5
Springer, Christiane
4
Bettis-Outland, Harriette
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Ermer, Beatrice
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Gopalakrishna, Srinath
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Möser, Nataliya
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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The journal of business & industrial marketing
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ECONIS (ZBW)
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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2
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
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3
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
Saved in:
4
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
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