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~person:"Borges, Ana Pinto"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Borges, Ana Pinto
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New techniques for brand management in the healthcare sector
1
The role of brands in an era of over-information
1
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ECONIS (ZBW)
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Factors influencing the level of trust in vaccines
Borges, Ana Pinto
;
Vieira, Elvira Pacheco
;
Rodrigues, …
- In:
The role of brands in an era of over-information
,
(pp. 21-44)
.
2023
Persistent link: https://www.econbiz.de/10014365825
Saved in:
2
Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 184-198)
.
2021
Persistent link: https://www.econbiz.de/10012516044
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