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~person:"Borghini, Stefania"
~person:"Lettl, Christopher"
~subject:"Kundenintegration"
~subject:"Mass Customization"
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Kundenintegration
Mass Customization
Spielwarenbranche
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Toy industry
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New product development
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The LEGO Group
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Borghini, Stefania
Lettl, Christopher
Hienerth, Christoph
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Jensen, Morten Berg
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Keinz, Peter
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
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ECONIS (ZBW)
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Forecasting the commercial attractiveness of user-generated designs using online data : an empirical study within the LEGO user community
Jensen, Morten Berg
;
Hienerth, Christoph
;
Lettl, Christopher
- In:
The journal of product innovation management : an …
31
(
2014
),
pp. 75-93
Persistent link: https://www.econbiz.de/10010437221
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2
Synergies among producer firms, lead users, and user communities : the case of the LEGO producer-user ecosystem
Hienerth, Christoph
;
Lettl, Christopher
;
Keinz, Peter
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 848-866
Persistent link: https://www.econbiz.de/10010375864
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