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~person:"Bormann, Patrick"
~person:"Franck, Egon"
~person:"Parlasca, Susanne"
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Marketing cooperation
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Bormann, Patrick
Franck, Egon
Parlasca, Susanne
Peitz, Martin
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7
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7
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ECONIS (ZBW)
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1
Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
4
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
5
Zentralvermarktung und staatliche Regulierung aus Wettbewerbssicht
Parlasca, Susanne
- In:
Zur Ökonomik der Rechte bei Sportveranstaltungen
,
(pp. 31-48)
.
2006
Persistent link: https://www.econbiz.de/10003361489
Saved in:
6
When the whole is less than the sum of the parts : the negative effects of central marketing of football television rights on fans, media concentration and small clubs
Parlasca, Susanne
;
Szymanski, Stefan
- In:
Sportökonomie
,
(pp. 83-103)
.
2002
Persistent link: https://www.econbiz.de/10001708642
Saved in:
7
Zur Fernsehvermarktung von Sportligen : ökonomische Überlegungen am Beispiel der Fußball-Bundesliga
Franck, Egon
;
Müller, Jens Christian
-
2000
Persistent link: https://www.econbiz.de/10001517729
Saved in:
8
The other side of the league organization : efficiency-aspects of basic organizational structures in American pro team sports
Franck, Egon
-
2000
Persistent link: https://www.econbiz.de/10001522932
Saved in:
9
Sportlicher Wettbewerb - ökonomisch analysiert am Beispiel des Teamsports
Franck, Egon
- In:
Beiträge der Sportökonomik zur Beratung der …
,
(pp. 47-58)
.
2000
Persistent link: https://www.econbiz.de/10001580521
Saved in:
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