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~person:"Bormann, Patrick"
~person:"Lammenett, Erwin"
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Bormann, Patrick
Lammenett, Erwin
Peitz, Martin
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
4
Online-Marketing-Konzeption : der Weg zum optimalen Online-Marketing-Konzept mit den Bausteinen: Affiliate-Marketing, Amazon-Marketing, Content-Marketing, E-Mail-Marketing, Influen...
Lammenett, Erwin
-
2018
-
3. Auflage, Auflage 2018
Persistent link: https://www.econbiz.de/10011796402
Saved in:
5
Online-Marketing-Konzeption : der Weg zum optimalen Online-Marketing-Konzept mit den Bausteinen: Affiliate-Marketing, SEO, SEA, Content-Marketing, Video-Marketing, E-Mail-Marketing...
Lammenett, Erwin
-
2016
-
1. Aufl., Auflage 2016
Persistent link: https://www.econbiz.de/10011791885
Saved in:
6
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
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