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~person:"Borsato, Milton"
~person:"Heitmann, Mark"
~subject:"Produktgestaltung"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktdesign"
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Produktgestaltung
Product design
12
Automotive industry
4
Consumer behaviour
4
Kfz-Industrie
4
Konsumentenverhalten
4
New product development
4
Produktentwicklung
4
Innovation
3
Kraftfahrzeug
3
Motor vehicle
3
Product differentiation
3
Produktdifferenzierung
3
Brand management
2
Markenführung
2
Ontologie
2
Ontology
2
ontology
2
product design
2
Aesthetics
1
Auftragsfertigung
1
Bekleidungsindustrie
1
Bewertung
1
Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Brand image
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Clothing industry
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Consumer goods marketing
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Credence goods
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Customer analysis
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Customer satisfaction
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Customer service
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Dauerhafte Konsumgüter
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Decision
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Decision under uncertainty
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Deutschland
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Durable goods
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Article
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Article in journal
Aufsatz in Zeitschrift
12
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English
7
German
5
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Borsato, Milton
Heitmann, Mark
Herrmann, Andreas
16
Dell'Era, Claudio
13
Verganti, Roberto
12
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Schreier, Martin
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Kohli, Rajeev
6
Shahin, Arash
6
Zhang, Dan
6
Aulōnitēs, Geōrgios I.
5
Elgh, Fredrik
5
Goswami, Mohit
5
Gupta, Surendra M.
5
Hsu, Yen
5
Kumar, Minu
5
Lin, Jun
5
Moreau, C. Page
5
Orth, Ulrich R.
5
Shamsuzzoha, A. H. M.
5
Thisse, Jacques-François
5
Townsend, Claudia
5
Trischler, Jakob
5
Wrigley, Cara
5
Agard, Bruno
4
Agrawal, Vishal V.
4
Aoussat, Améziane
4
Beckman, Sara L.
4
Boks, Casper
4
Brown, Tim
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
4
Chen, Ying-Ju
4
Chowdary, Boppana V.
4
Dolgui, Alexandre
4
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International journal of agile systems and management : IJASM
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of management analytics
1
Journal of marketing research
1
MSI reports : working paper series
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
12
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1
Digital mock-up and voice of the customer in the context of physical product development
Costa, Ana Rita V.
;
Borsato, Milton
- In:
International journal of agile systems and management : …
14
(
2021
)
1
,
pp. 53-78
Persistent link: https://www.econbiz.de/10012513935
Saved in:
2
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
3
Product development cost estimation through ontological models : a literature review
Voltolini, Rafael
;
Vasconcelos, Kaio
;
Borsato, Milton
; …
- In:
Journal of management analytics
6
(
2019
)
2
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012171428
Saved in:
4
A framework for capturing and applying design knowledge in new product development
Schmidt, Juliana
;
Borsato, Milton
;
Hinckel, Edmar
; …
- In:
International journal of agile systems and management : …
11
(
2018
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011876789
Saved in:
5
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
6
Sustainable design and its interfaces : an overview
Souza, Vitor de
;
Borsato, Milton
- In:
International journal of agile systems and management : …
9
(
2016
)
3
,
pp. 183-211
Persistent link: https://www.econbiz.de/10011705360
Saved in:
7
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
8
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Saved in:
9
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
10
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
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