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~person:"Bosman, Magdalena J. C."
~person:"Zhou, Liying"
~subject:"Brand management"
~subject:"Sustainability"
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Brand management
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brand identification
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consumer-brand identity
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gender effect
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gender role conformity
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Bosman, Magdalena J. C.
Zhou, Liying
Bartels, Jos
2
Paul, Justin
2
Peattie, Kenneth J.
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Sirieix, Lucie
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Thyne, Maree
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Wang, Cheng Lu
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International journal of consumer studies
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ECONIS (ZBW)
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Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
2
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
3
Consumers' preferences for private and national brand food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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