Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Gangren Zhang, Cheng Lu Wang, Jiaojiao Liu, Liying Zhou
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Gangren ; Wang, Cheng Lu ; Liu, Jiaojiao ; Zhou, Liying |
| Subject: | consumer-brand identity | geographical indication products | hometown brand | product origin | psychological ownership | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246598