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~person:"Botelho, Delane"
~person:"Krishna, Aradhna"
~subject:"Flavour"
~subject:"Psychology of advertising"
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Psychology of advertising
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Botelho, Delane
Krishna, Aradhna
Mullainathan, Sendhil
4
Rempel, Jan Eric
4
Schwartzstein, Joshua
4
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4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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A review of sensory imagery for consumer psychology
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
Saved in:
2
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
3
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
4
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
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