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~person:"Botschen, Guenther"
~person:"Carpenter, Jason M."
~person:"Dabija, Dan Cristian"
~subject:"Konsumentenverhalten"
~subject:"Local Positioning"
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Konsumentenverhalten
Local Positioning
Betriebsform
6
Consumer behaviour
6
Retail format
6
Einzelhandel
5
Retail trade
5
Brand management
3
Markenführung
3
USA
3
United States
3
Brand image
2
Markenimage
2
Men
2
Männer
2
Beziehungsmarketing
1
Brand identity
1
Branding and innovation
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Comparison
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Consumer electronics
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Customer satisfaction
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Deutschland
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Economic sociology
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Format Transfer
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Format transfer
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Germany
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Innovation
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Innovation management
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Innovationsmanagement
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International Retailing
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International retailing
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Intra- and Inter-format Competition
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Kundenzufriedenheit
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Relationship marketing
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Retail Brand Equity
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Retail brand equity
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Retail format innovation
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Retail innovation
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English
6
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Botschen, Guenther
Carpenter, Jason M.
Dabija, Dan Cristian
Basu, Rituparna
3
Baum, Chad M.
3
Schmalen, Helmut
3
Swoboda, Bernhard
3
Amine, Abdelmajid
2
Brosdahl, Deborah J. C.
2
Gittenberger, Ernst
2
Guin, Kalyan K.
2
Gupta, Anoop Kumar
2
Henschel, Sven
2
Jungbluth, Michael
2
Kotzab, Herbert
2
Purper, Guido
2
Schnedlitz, Peter
2
Sengupta, Kalyan
2
Shukla, A. V.
2
Swinnen, Gilbert
2
Willems, Kim
2
Amorim, Marlene
1
Andersson, Pernille K.
1
Azuma, Nobukazu
1
Balija, Vikranth
1
Benoit, Sabine
1
Berg, Bettina
1
Bhatnagar, Amit
1
Bonetti, Francesca
1
Bueschken, Joachim
1
Burkhardt, Achim
1
Carr, Stephen
1
Cerha, Cordula
1
Chaudhuri, Arjun
1
Chhibber, Priyanka
1
Chintagunta, Pradeep K.
1
Dabija, Christian
1
Dach, Christian
1
Dave, Kartik
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International journal of retail & distribution management
3
International marketing review
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
6
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1
Brand-driven retail format innovation : a conceptual framework
Botschen, Guenther
;
Wegerer, Philipp
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 874-891
Persistent link: https://www.econbiz.de/10011775729
Saved in:
2
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
3
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
4
US male generational cohorts : retail format preferences, desired retail attributes, satisfaction and loyalty
Brosdahl, Deborah J. C.
;
Carpenter, Jason M.
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 545-552
Persistent link: https://www.econbiz.de/10009655513
Saved in:
5
Exploring retail format choice among US males
Carpenter, Jason M.
;
Brosdahl, Deborah J. C.
- In:
International journal of retail & distribution management
39
(
2011
)
12
,
pp. 886-898
Persistent link: https://www.econbiz.de/10009407651
Saved in:
6
Retail format choice in the US consumer electronics market
Carpenter, Jason M.
;
Balija, Vikranth
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 258-274
Persistent link: https://www.econbiz.de/10003977658
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