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~person:"Bottomley, Paul"
~person:"Money, Arthur H."
~type_genre:"Book section"
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Bottomley, Paul
Money, Arthur H.
Nairn, Agnès
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Developmental challenges in marketing research
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Fundamentals of marketing research ; Vol. 5
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ECONIS (ZBW)
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
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Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2009
Persistent link: https://www.econbiz.de/10003794819
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Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2007
Persistent link: https://www.econbiz.de/10003541204
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