Learning from giants : exploring, classifying and analysing existing knowledge on market research
Year of publication: |
2009
|
---|---|
Authors: | Nairn, Agnès ; Berthon, Pierre R. ; Money, Arthur H. |
Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 553-568
|
Subject: | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Bibliometrie | Bibliometrics |
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