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~person:"Boukis, Achilleas"
~person:"Grace, Debra"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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HR marketing
7
Personalmarketing
7
Brand management
3
Markenführung
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2
Bibliometrics
2
Bibliometrie
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Corporate Social Responsibility
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internal CSR
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Corporate social responsibility employer brand
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Boukis, Achilleas
Grace, Debra
Baum, Matthias
10
Kabst, Rüdiger
9
Van Hoye, Greet
7
Dineen, Brian R.
5
Näppä, Anna
5
Saini, Gordhan K.
5
Tanwar, Karnica
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4
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3
King, Ceridwyn
3
Miles, Sandra Jeanquart
3
Mölk, Andreas
3
Neves, José Gonçalves das
3
Rampl, Linn Viktoria
3
Tkalac Verčič, Ana
3
Welpe, Isabell M.
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Yu, Kang Yang Trevor
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Ahamad, Faiz
2
Alkanova, Olga N.
2
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Auer, Manfred
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Baral, Rupashree
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Bharadwaj, Shubhangi
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2
Bondesson, Niklas
2
Botero, Isabel C.
2
Burmann, Christoph
2
Bussin, Mark
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Carlini, Joan
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Collins, Christopher J.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Journal of marketing theory and practice : JMTP
1
The journal of services marketing
1
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ECONIS (ZBW)
7
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1
Internal marketing : a systematic review
Qiu, Jingqi
;
Boukis, Achilleas
;
Storey, Chris
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10013204884
Saved in:
2
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
3
The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model
Carlini, Joan
;
Grace, Debra
;
France, Cassandra
;
Lo …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10012178375
Saved in:
4
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
5
Internal market orientation determinants of employee brand enactment
Boukis, Achilleas
;
Gounaris, Spiros
;
Lings, Ian
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011801482
Saved in:
6
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
7
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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