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~person:"Bouncken, Ricarda B."
~person:"Buijzen, Moniek"
~person:"Hernandez, Monica D."
~person:"Pavenkov, Oleg"
~subject:"Kinder"
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Search: subject_exact:"Personal computer game"
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Computerspiel
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Video game
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Bouncken, Ricarda B.
Buijzen, Moniek
Hernandez, Monica D.
Pavenkov, Oleg
Pelsmacker, Patrick de
4
Suziedelyte, Agne
4
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
3
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
4
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
5
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
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