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~person:"Bouncken, Ricarda B."
~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Strategische Allianz"
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Markenartikel
Multinationales Unternehmen
Strategische Allianz
International marketing
20
Internationales Marketing
20
Transnational corporation
6
International market entry
5
Internationaler Markteintritt
5
Globalisierung
4
Globalization
4
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Marketingmanagement
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Bouncken, Ricarda B.
Ghauri, Pervez N.
Daniels, John Day
9
Diamantopoulos, Adamantios
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ronkainen, Ilkka A.
8
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Head, Keith
6
Hill, Charles W. L.
6
Johansson, Johny K.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Buckley, Peter J.
5
Davvetas, Vasileios
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Swoboda, Bernhard
5
Vescovi, Tiziano
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Kraus, Sascha
4
Moffett, Michael H.
4
Quelch, John A.
4
Samiee, Saeed
4
Sander, Matthias
4
Schuh, Arnold
4
Shoham, Aviv
4
Steenkamp, Jan-Benedict E. M.
4
Svensson, Roger
4
Aksoy, Lerzan
3
Alden, Dana
3
Apfelthaler, Gerhard
3
Casson, Mark
3
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Journal of world business : JWB
2
Entrepreneurship in international marketing
1
European journal of international management : EJIM
1
International business and economics research journal
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
10
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1
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
2
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
3
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
8
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
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