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~person:"Bouncken, Ricarda B."
~person:"Ghosh, Tathagata"
~person:"Storz, Cornelia"
~type:"article"
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Search: subject_exact:"Personal computer game"
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Computerspiel
17
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17
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6
Software industry
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5
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5
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Bouncken, Ricarda B.
Ghosh, Tathagata
Storz, Cornelia
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
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Müller-Lietzkow, Jörg
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Ohkita, Kenichi
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Ozuem, Wilson
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Ren, Qun
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Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
Asia Pacific business review
1
Herausforderung Ostasien
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1
Innovation in Japan : emerging patterns, enduring myths
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
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1
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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ECONIS (ZBW)
17
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Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
Bounded careers in creative industries : surprising patterns in video games
Casper, Steven
;
Storz, Cornelia
- In:
Industry and innovation
24
(
2017
)
3
,
pp. 213-248
Persistent link: https://www.econbiz.de/10011749597
Saved in:
6
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
7
Mobility and innovation : a cross-country comparison in the video games industry
Storz, Cornelia
;
Riboldazzi, Federico
;
John, Moritz
- In:
Research policy : policy, management and economic …
44
(
2015
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011317972
Saved in:
8
Sources and processes of change : the case of the game software industry
Storz, Cornelia
- In:
Japan's politics and economy : perspectives on change
,
(pp. 182-199)
.
2010
Persistent link: https://www.econbiz.de/10003921693
Saved in:
9
Innovation, institutions and entrepreneurs : the case of "cool Japan"
Storz, Cornelia
- In:
Innovation in Japan : emerging patterns, enduring myths
,
(pp. 115-138)
.
2009
Persistent link: https://www.econbiz.de/10003769276
Saved in:
10
Dynamics in innovation systems : evidence from Japan's game software industry
Storz, Cornelia
- In:
Research policy : policy, management and economic …
37
(
2008
)
9
,
pp. 1480-1491
Persistent link: https://www.econbiz.de/10003795329
Saved in:
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