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~person:"Bouncken, Ricarda B."
~person:"Hünerberg, Reinhard"
~subject:"Human Resource Management"
~subject:"Internationaler Markteintritt"
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Human Resource Management
Internationaler Markteintritt
Internationales Marketing
13
International marketing
10
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6
Germany
4
International market entry
4
Marketing management
4
Marketingmanagement
4
Theorie
4
Theory
4
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3
Globalization
3
Multinationales Unternehmen
3
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3
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2
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2
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Standardisierung
2
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Bouncken, Ricarda B.
Hünerberg, Reinhard
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Hill, Charles W. L.
7
Backhaus, Klaus
6
Voeth, Markus
6
Büschken, Joachim
5
Fuchs, Manfred
5
Zentes, Joachim
5
Jain, Subhash C.
4
Javalgi, Rajshekhar G.
4
Johansson, Johny K.
4
Kraus, Sascha
4
Solberg, Carl Arthur
4
Alon, Ilan
3
Apfelthaler, Gerhard
3
Bell, Sandra
3
Bennett, Roger
3
Dominguez, Noémie
3
Gnizy, Itzhak
3
Griffith, David A.
3
Kotabe, Masaaki
3
Kuivalainen, Olli
3
Li, Tiger
3
Lingenfelder, Michael
3
Marinova, Svetla Trifonova
3
Martin, Silvia L.
3
Mayrhofer, Ulrike
3
Moffett, Michael H.
3
Mohammad Falahat
3
Rishi, Bikramjit
3
Samiee, Saeed
3
Shoham, Aviv
3
Tarba, Shlomo Yedidia
3
Vescovi, Tiziano
3
Aggarwal, Vinod K.
2
Ahlert, Dieter
2
Ambaye, Michele
2
Angulo-Ruiz, Fernando
2
Baker, William E.
2
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European journal of international management : EJIM
1
Gabler Edition Wissenschaft / Forum Marketing
1
International business and economics research journal
1
Internationales Personalmanagement
1
Journal of world business : JWB
1
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ECONIS (ZBW)
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1
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
2
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
3
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
4
Süd-Korea als Auslandsmarkt : Marktbedingungen und internationales Marketing
Hünerberg, Reinhard
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001582146
Saved in:
5
Die Globalisierung von Marketingstrategien: Implikationen für das Human-Resource-Management : dargestellt am Beispiel der Automobilwirtschaft
Hünerberg, Reinhard
- In:
Internationales Personalmanagement
,
(pp. 195-212)
.
1997
Persistent link: https://www.econbiz.de/10001298724
Saved in:
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